Serif Normal Pihi 3 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, posters, branding, packaging, luxury, classic, dramatic, formal, elegance, impact, editorial voice, premium feel, classic revival, hairline serifs, vertical stress, bracketed, crisp, sculpted.
A high-contrast serif with an assertive, display-forward rhythm and sharply defined hairlines. Stems are strong and vertical while cross-strokes and joins taper quickly, producing crisp, chiseled counters and a refined sparkle in text. Serifs are fine and precise with a largely traditional structure, and curves (notably in C, G, S, and the numerals) show a pronounced thick–thin modulation and a slightly sculpted, calligraphic finish. Overall spacing feels compact and efficient, helping the bold stems read solidly while the hairlines remain delicate.
Best suited to headlines, pull quotes, mastheads, and other prominent editorial settings where the contrast and hairline detailing can be appreciated. It can also support premium branding and packaging applications that benefit from a classic, high-end serif voice, especially when used at medium to large sizes.
The font conveys a polished, upscale tone with a distinctly editorial sensibility. Its dramatic contrast and sharp detailing evoke fashion, culture magazines, and classic luxury branding while still feeling orderly and conventional rather than experimental.
The design appears intended to deliver a contemporary take on a classic high-contrast serif for attention-grabbing typography. It prioritizes elegance and impact through bold verticals, delicate hairlines, and carefully shaped curves that maintain a refined, conventional reading texture.
The uppercase forms present a stately, Roman-like presence, while the lowercase maintains a sturdy, text-like skeleton with strong vertical emphasis. Numerals follow the same contrast logic and appear designed to hold their own at headline sizes, with clear, high-impact silhouettes.