Sans Normal Bobow 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype and 'Leto Text Sans' by Glen Jan (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, branding, clean, neutral, modern, friendly, clarity, versatility, neutrality, legibility, geometric, crisp, open, round, straightforward.
This typeface presents a clean, geometric sans with rounded counters and largely even stroke thickness. Curves are smooth and circular (notably in O, C, G, and the numerals), paired with straight, confident stems and simple joins. Terminals are mostly flat and crisp, with minimal detailing, while the overall rhythm stays consistent from capitals through lowercase. The lowercase shows clear, uncluttered shapes with open apertures and a two-storey “g,” supporting an efficient, contemporary texture in running text.
It suits interface copy, dashboards, and product surfaces where clean shapes and steady rhythm support quick scanning. In editorial and presentation settings, it can carry both headings and short-to-medium text with a tidy, contemporary voice. It also works for brand systems seeking a neutral, modern baseline without ornamental cues.
The overall tone is modern and practical, with a friendly clarity that feels calm rather than expressive. Its restrained, no-nonsense construction reads as dependable and contemporary, suitable for designs that need to feel straightforward and accessible.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its geometry and restrained detailing suggest a focus on reliable legibility across common print and digital contexts while maintaining a contemporary, approachable feel.
The numerals follow the same geometric logic as the letters, with rounded forms and clean, simple silhouettes that remain legible at display sizes. Spacing and letterfit appear balanced in the sample text, contributing to a smooth, even typographic color.