Slab Square Ekji 2 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, sports branding, signage, retro, playful, punchy, sporty, friendly, display impact, retro branding, high visibility, friendly tone, energetic emphasis, rounded slabs, soft corners, ink-trap feel, bouncy rhythm, compact counters.
A very heavy, right-leaning slab serif with softly squared shapes and rounded corners throughout. Strokes are consistently thick, with gentle modulation and broad, blocky feet and terminals that read as slabs rather than sharp serifs. The forms are wide-set with compact internal counters, and several joins show small notches that give an ink-trap, stamped look. Overall spacing feels generous, producing a bold, steady rhythm in words and lines.
Best suited to short, high-impact settings such as headlines, posters, logos, and packaging where its heavy texture and slanted stance can carry the message. It can also work well for signage and merchandise graphics, especially when a retro or sporty feel is desired. For longer text, it will be most comfortable at larger sizes due to its dense strokes and tight counters.
The tone is upbeat and nostalgic, recalling mid-century display lettering and bold product branding. Its chunky slabs and softened geometry make it feel friendly and approachable, while the forward slant adds energy and motion. The overall impression is confident and fun rather than formal.
The design appears intended as a bold display face that prioritizes personality, immediacy, and strong silhouettes. Its softened slab structure and subtle notches suggest an aim to stay legible at large sizes while adding a distinctive, vintage-leaning flavor.
The numerals and capitals maintain the same thick, softened slab vocabulary, with simplified, high-impact silhouettes optimized for visibility. The italic construction reads as an oblique display style rather than a calligraphic italic, keeping weight and texture consistent across the set.