Slab Contrasted Urpa 5 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Capita' by Hoftype, 'MVB Dovetail' by MVB, and 'Leida' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, branding, sturdy, confident, traditional, athletic, impact, readability, authority, heritage, clarity, bracketed, blocky, robust, high-ink, compact counters.
A robust slab-serif with heavy, rectangular serifs and subtly bracketed joins that keep the shapes from feeling mechanical. Strokes show noticeable modulation, with strong vertical emphasis and slightly tapered curves in round letters. Proportions are generous and open overall, while counters stay relatively compact, giving the face a solid, high-ink texture. The lowercase has a straightforward, readable build with sturdy terminals, a two-storey “g,” and a pronounced, footed “t,” maintaining a consistent rhythm across text.
Best suited to headlines, pull quotes, and short blocks of copy where a firm, classic slab presence is an advantage. It also works well for editorial identities, packaging, and branding systems that need a traditional-but-assertive voice. In text settings it will read clearly, though its dense color favors comfortable sizes and spacing.
The tone is authoritative and workmanlike, leaning classic and editorial rather than playful. Its weight and slab structure read as dependable and emphatic, with a traditional flavor suited to serious or institutional messaging. The overall color feels confident and a bit athletic, like a headline face meant to hold attention without ornament.
Likely designed to deliver a dependable slab-serif voice with enough contrast and bracketing to feel traditional and polished rather than purely industrial. The emphasis appears to be on impact, clarity, and consistent rhythm across uppercase, lowercase, and figures.
Numerals are heavy and clear, with strong verticals and stable bases that match the slab construction. Uppercase forms feel formal and steady, while the lowercase retains enough individuality in letters like “a,” “g,” and “y” to keep long passages from becoming monotonous.