Sans Superellipse Tuda 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Motel Xenia' by Fenotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, labels, signage, rugged, industrial, vintage, punchy, utilitarian, compact impact, printed texture, sturdy tone, retro signage, condensed, blocky, rounded corners, inked, distressed.
A condensed, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and largely uniform, with slightly irregular edges that give a printed/inked texture rather than a perfectly geometric finish. Counters are compact and sometimes tight, producing a dense color on the page, while terminals tend to end bluntly with gentle rounding. Overall proportions are tall and sturdy, with small interior spaces and a consistent, emphatic rhythm across letters and numerals.
Best suited to display typography where impact and texture are desired—posters, headlines, packaging, labels, and bold signage. It can also work for short bursts of text (taglines, pull quotes) when set with generous tracking and line spacing to prevent the compact counters from filling in visually.
The texture and compressed heft create a rugged, workmanlike tone that feels industrial and slightly vintage, like lettering pulled from packaging, stencils, or worn signage. It reads assertive and energetic, with a handmade imperfection that adds grit and character without becoming chaotic.
Likely designed to combine a compact, space-efficient silhouette with a bold, tactile presence, using rounded-rectangle shapes and controlled distressing to evoke sturdy, printed lettering. The goal appears to be high visual impact with a slightly worn, analog feel.
The irregularities appear systematic (a controlled roughness) rather than random noise, suggesting an intentional “worn print” effect. The condensed fit and dense counters mean readability is strongest at display sizes, where the texture and rounded-rect forms remain clear.