Sans Normal Ibbaj 13 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, posters, friendly, modern, casual, approachable, airy, warm modernity, conversational tone, clear readability, contemporary energy, rounded, humanist, soft terminals, open counters, smooth curves.
This typeface is a clean, rounded sans with a gentle rightward slant and an overall smooth, continuous stroke. Curves dominate the construction, with open apertures and generous counters that keep forms clear at text sizes. Terminals are softly finished rather than sharply cut, and joins remain calm and uncluttered, producing an even rhythm across mixed-case settings. Proportions feel balanced and contemporary, with slightly lively letter shapes that avoid rigid geometry while maintaining consistent structure.
It works well for user interfaces and product copy where a soft, welcoming voice is desired, and it can support brand identities aiming for modern friendliness. The clear counters and open shapes suit editorial subheads and pull quotes, while the slanted texture adds energy to packaging, posters, and short promotional lines.
The tone is friendly and modern, with a relaxed, conversational feel driven by the rounded forms and subtle forward motion. It reads as approachable and informal without becoming playful or novelty-driven, making it suitable where warmth and clarity should coexist.
The design appears intended to deliver a contemporary sans voice with added warmth and motion, combining rounded construction with a consistent italic angle for a personable, readable texture. It prioritizes smoothness and clarity, aiming to feel modern and inviting in both display snippets and continuous text.
Numerals follow the same rounded, flowing logic as the letters, with smooth bowls and clear distinctions between similar shapes. The italic stance is consistent across the alphabet, giving lines a cohesive forward movement in longer passages.