Sans Normal Vedar 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Niko' by Ludwig Type; and 'Agent Sans' and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, dynamic, contemporary, friendly, confident, impact, emphasis, modernity, approachability, momentum, rounded, slanted, soft-cornered, compact, smooth.
A slanted, heavy sans with rounded terminals and smooth, continuous curves. Strokes are sturdy and largely uniform, with softened corners that keep the forms approachable rather than rigid. Uppercase shapes are compact and slightly condensed in feel, while lowercase forms are simple and open, with single-storey constructions where expected and clear apertures. Numerals follow the same rounded, sturdy logic, reading cleanly at display sizes.
Best suited to headlines and short-to-medium display text where its slant and weight can project motion and emphasis. It works well for branding systems that need an assertive yet approachable voice—sports, lifestyle, tech, and packaging—plus signage where bold, rounded shapes aid quick recognition.
The overall tone is energetic and forward-leaning, with a contemporary, sporty momentum. Rounded endings and calm stroke modulation add friendliness, balancing the weight so it feels confident rather than aggressive.
The design appears intended to deliver a modern, high-impact sans italic with friendly rounding, emphasizing speed and emphasis while retaining clean, straightforward letterforms.
The italic angle is prominent and consistent, creating a strong rightward rhythm across words and lines. Round letters (O, C, G, Q) maintain an even, smooth curvature, while diagonals (A, V, W, X, Y) look stable and weighty without appearing sharp.