Sans Other Emsa 9 is a very bold, wide, medium contrast, italic, tall x-height font.
Keywords: sports branding, esports, posters, headlines, packaging, sporty, aggressive, dynamic, industrial, retro, impact, speed, branding, display, oblique, angular, blocky, compact, slanted terminals.
A heavy, oblique display sans with tightly packed counters and a distinctly angular construction. Strokes are thick and fairly uniform, with sharply cut corners and wedge-like terminals that create a forward-leaning rhythm. Letterforms feel engineered and blocky rather than geometric, mixing straight segments with slightly rounded joins, and showing noticeable per-glyph width variation across the set. Numerals and caps carry the same chamfered, cut-in details, giving the overall texture a dense, high-impact presence at larger sizes.
Best suited for short, high-impact settings such as sports identities, esports graphics, event posters, and attention-grabbing headlines. It can also work on packaging or product marks where a tough, dynamic voice is desired, especially when set large with generous spacing.
The tone is fast, assertive, and competitive, evoking motorsport and athletic branding. Its hard edges and slanted stance read as energetic and forceful, with a slightly retro, arcade-like flavor.
Likely designed as a punchy display face that prioritizes speed and impact through a steep oblique slant, angular cuts, and dense stroke mass. The goal appears to be creating a distinctive, energetic texture for branding and promotional typography rather than extended reading.
The design relies on distinctive cut-ins and angled terminals for character, which can reduce clarity in small sizes but adds a strong silhouette in headlines. The oblique angle and compact apertures create a continuous, italicized flow in words, emphasizing motion more than neutrality.