Sans Normal Gobem 3 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Kole' and 'Kole P Rounded' by NicolassFonts (names referenced only for comparison).
Keywords: ui labels, branding, posters, packaging, editorial, friendly, casual, airy, modern, approachable, approachability, readability, contemporary tone, soft emphasis, rounded, monoline, humanist, open counters, soft terminals.
A gently slanted monoline sans with rounded curves and soft, slightly tapered terminals. The letterforms lean on circular/elliptical construction with open apertures and generous interior spaces, producing a clean, breathable texture. Uppercase shapes are simple and smooth, while the lowercase introduces a more handwritten, humanist rhythm; overall spacing feels even and unobtrusive, supporting steady word shapes in text.
Works well for short-to-medium text where a friendly italic voice is desirable—UI labels, product copy, and editorial callouts. It also suits branding and packaging that want a modern, approachable tone, and can serve as a clean accent face for headlines or pull quotes.
The overall tone is warm and informal, with an easygoing, conversational feel. Its smooth curves and relaxed italic angle read as friendly rather than technical, lending a subtle personal voice without becoming decorative.
Likely intended as a legible, modern italic sans that balances geometric roundness with a humanist, handwritten cadence. The goal appears to be an approachable, versatile style that reads smoothly in running text while still providing distinctive personality.
The design emphasizes clarity through open forms (notably in rounded letters) and avoids sharp joins, which keeps the line of text fluid. Numerals follow the same soft, rounded logic, matching the alphabet’s gentle movement and maintaining a cohesive, contemporary look.