Sans Normal Joram 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Newbery Sans Pro' by Sudtipos and 'MarkusLow' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, confident, energetic, sporty, friendly, punchy, impact, emphasis, speed, clarity, presence, chunky, rounded, soft terminals, compact counters, headline weight.
The design is a chunky, slanted sans with soft, rounded geometry and substantial internal counters. Strokes are thick and smoothly joined, with slightly tapered terminals and a consistent, rightward momentum across the alphabet. The proportions lean broad and stable, with generous curves in letters like O/C/G and compact, simplified details that hold up at display sizes. Figures are similarly weighty and rounded, designed to match the strong texture of the letters.
This face works best in display contexts such as posters, branding lockups, packaging, and promotional graphics where a strong, italicized headline is needed. It also suits sports and lifestyle communication, social media titles, and event collateral that benefits from a fast, energetic feel. For long reading, its heavy color and tight interior spaces suggest using it sparingly—paired with a lighter companion for body text.
This typeface projects a confident, energetic tone with a sporty, headline-forward attitude. The heavy, forward-leaning stance reads as assertive and attention-grabbing, while the rounded forms keep it friendly rather than aggressive. Overall it feels contemporary and punchy, suited to bold statements and high-impact messaging.
The font appears designed to deliver maximum visual impact with a brisk, forward-leaning rhythm. Its simplified, rounded construction prioritizes bold readability and a cohesive, graphic texture, making it well-suited for short, emphatic copy where presence matters more than typographic subtlety.
The sample text shows a dense, dark typographic color with clear word shapes driven by the consistent slant and rounded bowls. Uppercase forms remain compact and sturdy, while lowercase retains a simple, sturdy construction that maintains the same bold texture across lines.