Sans Normal Tamah 7 is a light, wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, posters, elegant, refined, modern, quiet, luxury tone, editorial voice, display clarity, modern classic, crisp, sleek, airy, sculpted, calligraphic.
A refined roman with crisp, hairline-thin horizontals and noticeably thicker verticals, creating a sharp, high-contrast rhythm. Curves are smooth and controlled, with narrow joins and tapered stroke endings that keep counters open and forms clean. Proportions read slightly expansive in the capitals, while lowercase maintains a balanced, readable width with a straightforward, upright stance. Numerals follow the same sculpted contrast and delicate terminals, giving figures a formal, composed texture in running text.
Best suited to display contexts such as magazine headlines, pull quotes, book or album covers, and brand wordmarks where its contrast and finesse can be appreciated. It can also work for short passages in editorial layouts when set with comfortable size and spacing.
The overall tone is polished and cultured, with a fashion/editorial elegance that feels contemporary rather than ornate. Its light touch and high contrast project sophistication and restraint, making it feel premium and intentional.
The design appears intended to deliver a modern, high-end voice by combining strict geometry with calligraphic contrast, yielding a clean but luxurious texture. It prioritizes clarity and poise over heaviness, aiming for a distinctive presence in titles and identity applications.
Diagonal strokes (such as in A, V, W, and X) appear slender and precise, emphasizing a sharp, chiseled feel. The design’s thin horizontals and fine terminals favor larger sizes and good reproduction conditions where its delicacy can remain intact.