Sans Superellipse Hurob 2 is a very bold, narrow, monoline, upright, tall x-height font visually similar to 'Adhesive Letters JNL' by Jeff Levine, 'MVB Diazo' by MVB, and 'Kelpt' and 'Kelpt Sans' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, logos, punchy, industrial, sporty, poster, confident, impact, space-saving, sturdiness, modernity, blocky, compressed, rounded, sturdy, high-contrast (shape).
A heavy, compressed sans with uniform stroke weight and rounded-rectangle (superellipse) geometry throughout. Curves are broad and blunt, corners are softened rather than sharp, and counters tend to be small and vertically oriented, creating dense, dark word shapes. The uppercase feels compact and forceful, while the lowercase keeps a tall, sturdy structure with simple terminals and minimal differentiation. Numerals follow the same squat, blocky logic with tight apertures and strong vertical emphasis.
Best suited to short, high-impact settings such as headlines, posters, promotional graphics, sports-themed branding, and bold packaging labels. It also works for logo wordmarks where a compact, sturdy presence is desired, but its dense texture makes it less ideal for long-form text at small sizes.
The overall tone is bold and no-nonsense, with a utilitarian, athletic energy. Its compact width and thick strokes give it a loud, assertive voice that reads as modern, practical, and slightly industrial rather than refined or delicate.
The design appears intended to maximize visual impact in limited horizontal space by combining a condensed proportion with thick, consistent strokes and softened, superelliptical curves. The result prioritizes strong silhouette, durability, and immediate legibility in display contexts.
Round letters like O/C/G show a squared-off oval construction, and many joins and terminals end in flat cuts softened by rounding, which keeps the texture consistent at display sizes. Spacing appears designed for impact, producing a tight, solid rhythm in words and headlines.