Script Hama 4 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, greeting cards, social media, friendly, playful, casual, retro, approachable, handmade warmth, cheerful display, brand personality, casual emphasis, rounded, brushy, bouncy, monoline, soft terminals.
A lively, hand-drawn script with thick, rounded strokes and an even, low-contrast texture. Letterforms show a gentle bounce on the baseline, with softly tapered ends and occasional ink-like bulges that mimic brush pressure. Connections are frequent in lowercase, but not strictly continuous, giving words a natural, written rhythm. Uppercase forms are simplified and readable, with slightly irregular curves and generous counters; figures are heavy, rounded, and informal, matching the overall stroke weight and softness.
Works best for short to medium headlines where a friendly handwritten voice is desired—such as packaging, café or boutique signage, posters, greeting cards, and social media graphics. It can also serve as an accent font paired with a neutral text face, rather than as long-form body copy.
The overall tone is warm and personable, with a cheerful, slightly retro handmade feel. Its bouncy rhythm and rounded shapes read as conversational and welcoming rather than formal, making it well suited to upbeat, human-centered messaging.
The font appears designed to capture the charm of a bold brush-pen script—energetic, informal, and highly personable—while keeping letterforms clear enough for punchy display use. Its simplified capitals and rounded, heavy numerals suggest an aim for broad, everyday applicability in branding and promotional settings.
Spacing is compact and the dense stroke color builds quickly in longer lines, especially in lowercase where rounded joins create dark spots. The design leans on distinct, playful shapes (notably in the loopier lowercase and the bulbous numerals), which helps character but can reduce clarity at very small sizes.