Sans Normal Sumoh 3 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, book text, posters, packaging, vintage, confident, warm, lively, expressive italic, text readability, classic warmth, display emphasis, humanist, calligraphic, bracketed, sheared, soft terminals.
A slanted, robust text face with rounded bowls, gently tapered strokes, and a noticeably calligraphic rhythm. The letters show soft, slightly flared terminals and subtle stroke modulation that thickens through curves while staying steady enough for continuous reading. Counters are open and generous, with compact joins that keep the texture dark but not clogged. The italic construction reads as a true drawn italic rather than a mere oblique, with flowing entry/exit strokes and lively curves, especially in the lowercase.
This font suits editorial typography where an italic voice needs to carry personality—magazines, book interiors, pull quotes, and headlines. Its sturdy weight and soft shaping also work well for branding, packaging, and posters that benefit from a classic-yet-lively tone.
The overall tone is editorial and personable, combining a classic, old-style warmth with a confident, contemporary heft. Its motion and slant add energy and a hint of sophistication, making text feel active and expressive rather than strictly neutral.
The design appears intended to deliver a strong, readable italic with a traditional, humanist flavor—combining calligraphic movement and softened terminals to create a warm, engaging texture in both text and larger sizes.
Uppercase forms lean toward broad, rounded silhouettes with softened corners, while lowercase shows more distinctive, handwritten-like movement in letters such as a, f, g, and y. Numerals are sturdy and legible with clear differentiation and consistent weight, supporting both text and display settings where a strong, cohesive color is desired.