Sans Rounded Imvo 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, mobile apps, web content, signage, packaging, friendly, clean, modern, approachable, soft, approachability, clarity, everyday readability, modern branding, rounded, monoline, open counters, airy, humanist.
A rounded, monoline sans with softly curved terminals and a gently humanist construction. Strokes maintain an even weight with smooth joins, and the curves are generous, producing open counters and an uncluttered texture in text. Proportions lean slightly tall and streamlined, with straightforward, legible forms and minimal optical tricks; the overall rhythm is calm and consistent across uppercase, lowercase, and numerals.
It performs well for interface copy, web typography, and general-purpose branding where a clean but personable voice is needed. The open counters and even stroke weight suit instructional content, product labeling, and signage at moderate sizes, while the rounded terminals help maintain a friendly presence in headings and short display lines.
The typeface conveys a warm, approachable modernity—clean and contemporary without feeling rigid. Its softened endings and open shapes give it an inviting tone that reads as friendly and easygoing, suitable for communication that aims to feel clear and non-intimidating.
The design appears intended to balance neutrality with warmth: a straightforward sans foundation softened by rounded terminals and generous curves to keep long passages comfortable and approachable. It prioritizes clarity and consistency while adding just enough personality for contemporary brand and UI environments.
Roundness is expressed most strongly at terminals and in bowls, keeping corners from feeling sharp while preserving crisp silhouettes. Numerals follow the same simple, rounded logic, supporting a cohesive voice in UI and informational settings.