Serif Normal Dema 2 is a bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, book covers, posters, magazine titles, branding, dramatic, classic, editorial, authoritative, formal, display emphasis, classic tone, editorial voice, brand authority, bracketed, calligraphic, wedge serifs, sculpted, diagonal stress.
A sturdy italic serif with pronounced thick–thin modulation and a forward-leaning stance. Serifs are bracketed and often wedge-like, giving terminals a carved, slightly calligraphic finish rather than sharp hairlines. Curves show diagonal stress and generous, rounded bowls, while joins and shoulders stay compact and muscular, creating a dense, ink-rich texture. Overall proportions read on the broad side with confident spacing and a lively rhythm across both uppercase and lowercase.
This font performs best in display contexts such as headlines, book and album covers, magazine titles, and prominent pull quotes where its contrast and italic energy can be appreciated. It can also serve as a brand type for institutions or products that want a classic, established voice, especially when used at medium to large sizes.
The face projects a traditional, literary tone with a touch of theatrical flair. Its assertive weight and energetic italic movement feel persuasive and ceremonial, suited to messaging that wants to sound established and confident rather than minimalist or neutral.
The design appears aimed at delivering a conventional serif voice in an emphatic italic with heightened contrast and a chiseled finish. It prioritizes presence, rhythm, and a traditional editorial feel over quiet, utilitarian text neutrality.
Uppercase forms are stately and broad, with strong internal counters that keep them readable at display sizes. The lowercase shows a classic italic construction with expressive entry/exit strokes and sturdy stems, and the numerals carry the same sculpted contrast for a cohesive typographic color.