Sans Contrasted Seri 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: branding, headlines, posters, packaging, editorial, modern, stylish, playful, elegant, futuristic, modernization, distinctiveness, refinement, display clarity, geometric, monolinear feel, softened, rounded forms, open counters.
A clean sans with strongly geometric construction and pronounced contrast created by tapering joins and selectively thinned strokes. Rounds are generously circular with spacious counters, while verticals tend to read as firm and straight, producing a crisp, contemporary rhythm. Terminals are mostly clean and blunt, but many letters show intentional thinning at connections (notably in diagonals and bowls), giving the design a refined, engineered feel. Lowercase forms are simple and open, with a single-storey a and g, a round i/j dot, and compact, controlled curves that keep texture even in longer text.
This font suits branding systems that want a contemporary, slightly expressive sans, especially for logos, headlines, and short statements. Its rounded geometry and contrast make it effective for posters, packaging, and editorial titling where letterforms can be set larger. In UI or small-size text, it will read best with comfortable spacing and moderate sizes that preserve the delicate thins.
The overall tone is modern and design-forward, mixing minimal geometry with a touch of flair from its tapered strokes. It feels confident and polished rather than purely utilitarian, with a slightly playful character in the rounded bowls and distinctive inner apertures. The contrast adds a fashion/editorial edge that can read as premium or tech-luxe depending on color and layout.
The design appears intended to modernize a geometric sans foundation by introducing controlled contrast and tapered connections, adding sophistication without abandoning clarity. It balances clean construction with distinctive detailing so it can function both as a neutral system type and as a recognizable voice in display settings.
Distinctive details include a single-storey g with a prominent ear-like join, a circular-bowl e with a small opening, and numerals that echo the same high-contrast, rounded logic. The uppercase set stays calm and architectural, while the lowercase introduces more personality through asymmetrical thinning and curved joins, creating a lively text color at display sizes.