Sans Normal Sagem 10 is a light, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, captions, branding, minimal, airy, clean, casual, friendly, space saving, clarity, approachability, simplicity, monoline, rounded, open apertures, tall, condensed.
A tall, condensed monoline sans with gently rounded stroke endings and soft, slightly irregular curves. Letterforms are built from simple verticals and narrow bowls, creating a clean rhythm with ample internal whitespace. Curves appear smooth and open, while joins and terminals stay understated, giving the alphabet a consistent, lightly drawn texture. Numerals follow the same narrow, linear construction, with simple shapes and clear differentiation at text sizes.
Well-suited to space-conscious headlines, short brand statements, packaging copy, and poster typography where a tall condensed voice helps fit more characters per line. It can also work for captions and interface labels when a lightweight, friendly sans is desired, especially where a narrow footprint is useful.
The overall tone feels light and approachable, with a relaxed, hand-drawn freshness despite its orderly structure. Its narrow proportions and open forms add an airy, modern feel that reads as simple and unpretentious rather than formal or technical.
The design appears intended to provide a straightforward condensed sans with a soft, humanized edge—prioritizing clarity and a calm, airy texture while keeping forms simple and consistent for display and short-text use.
Spacing appears even and restrained, reinforcing the condensed color on the page. Round letters like O/Q and C/G keep generous openings, and punctuation such as the i/j dots is rendered as small, clean circles that match the font’s minimal geometry.