Print Upmum 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: children’s books, packaging, greeting cards, posters, headlines, playful, friendly, casual, approachable, hand-drawn, human warmth, casual clarity, playful charm, informal branding, handmade feel, rounded, bubbly, soft, monoline, irregular.
A hand-drawn, monoline print style with rounded terminals and gently uneven stroke edges that preserve a marker-like texture. The letterforms are simple and open, with soft curves, slightly wobbly verticals, and modest overshoots that create an organic rhythm. Counters are generally generous, proportions vary subtly from glyph to glyph, and joins/angles are smoothed rather than sharp, giving the alphabet a relaxed, sketchbook consistency.
Well-suited for short-to-medium text in friendly contexts such as children’s publishing, playful packaging, invitations, greeting cards, and informal posters. It also works nicely for UI accents, captions, and labels where a human, approachable voice is desired.
The overall tone feels lighthearted and personable, like casual handwriting used for notes, labels, or classroom materials. Its slightly imperfect, lively shapes communicate warmth and informality without becoming messy or hard to parse.
The design appears intended to emulate neat, casual handwritten printing with a consistent marker-pen stroke and deliberately softened geometry. It prioritizes approachability and readability while retaining the natural variation and warmth of drawn lettering.
Capitals and lowercase share a cohesive rounded construction, with single-storey lowercase forms and simplified shapes that keep recognition high at display and medium text sizes. Numerals follow the same informal logic, with friendly curves and a hand-rendered rhythm that prioritizes charm over strict geometric uniformity.