Sans Normal Ulgev 10 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, wayfinding, presentations, modern, neutral, clean, calm, approachable, versatility, readability, clarity, neutrality, open apertures, humanist, low stroke modulation, rounded terminals, generous spacing.
This typeface presents a clean, contemporary sans construction with gently modulated strokes and broadly open counters. Curves are smooth and slightly ovalized, while straight stems remain crisp, creating a steady rhythm with clear, even color in text. Terminals are predominantly plain and rounded in feel rather than sharply cut, and the overall proportions lean spacious with ample interior space in letters like O, e, and a. The lowercase forms read straightforward and familiar, with a two-storey g and simple, legible shapes that hold up well in continuous setting.
It suits interface and product text where clarity and steady rhythm are important, as well as contemporary branding systems that need a neutral but welcoming voice. The open forms and balanced proportions also make it a good choice for editorial layouts, signage-style applications, and slide or document typography where mixed case and numerals appear frequently.
The overall tone is modern and restrained, prioritizing clarity over personality-driven quirks. It feels friendly and accessible without becoming casual, projecting a dependable, editorial neutrality suitable for broad use.
The design intention appears centered on a versatile, all-purpose sans that maintains readability through open apertures, generous counters, and a measured stroke modulation. It aims to deliver a polished contemporary look that remains unobtrusive across a wide range of everyday typographic tasks.
The numerals and capitals maintain the same smooth, open geometry as the lowercase, supporting consistent texture across mixed-content typography. In the sample text, spacing and counters help prevent clogging, keeping words readable at larger display sizes while still suggesting solid performance in paragraph settings.