Script Pulek 7 is a regular weight, very narrow, very high contrast, upright, short x-height font.
Keywords: invitations, branding, headlines, packaging, greeting cards, elegant, whimsical, romantic, vintage, playful, signature feel, decorative display, personal tone, boutique branding, swashy, looped, calligraphic, monoline hairlines, brushy.
A decorative script with a calligraphic, pen-and-brush feel and pronounced thick–thin modulation. Strokes taper into fine hairlines with soft, rounded terminals, while heavier downstrokes create a bold, inked rhythm. Letterforms are mostly upright with looping bowls and occasional entry/exit swashes; some characters connect while others sit as stylized, cursive-like forms. The lowercase shows a compact body with relatively tall ascenders and deep, curling descenders, giving lines a lively vertical cadence.
This font is well suited to short, prominent text such as invitations, wedding or event collateral, boutique branding, product labels, and editorial headlines where its swashes can be appreciated. It works best when given room to breathe—larger sizes, generous tracking, and modest line lengths help maintain legibility.
The overall tone is charming and expressive, balancing refinement with a lighthearted, handwritten personality. Flourished curves and gentle contrasts evoke a boutique, celebratory mood that feels personal and crafted rather than strictly formal.
The design appears intended to deliver a polished handwritten signature look with dramatic contrast and ornamental loops, offering a distinctive, expressive voice for display typography. Its mixture of flowing cursive cues and individualized letter shapes suggests an emphasis on personality and decorative impact over neutral text setting.
Caps are notably decorative and varied, with several forms leaning into signature-like silhouettes that stand out in headings. In running text, the energetic swashes add character but also create a busy texture at smaller sizes, making spacing and line length important for clarity.