Distressed Efmat 7 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co. and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, stickers, packaging, album art, grungy, playful, handmade, loud, casual, impact, handmade feel, worn print, casual branding, display texture, blobby, rough, inked, textured, chunky.
A heavy, rounded sans with chunky strokes and soft corners, built from simple, compact letterforms. The outlines are intentionally uneven, with wobbly edges and frequent nicks and dents that create a worn, ink-splattered texture throughout the glyphs. Counters are generally small and irregular, and the overall rhythm is bouncy rather than rigid, with slight per-glyph variations that enhance the handmade feel. Numerals follow the same stout, blobby construction and distressed surface.
Best suited for short, attention-grabbing text such as posters, event titles, stickers, and bold packaging callouts where the distressed texture can be appreciated. It can also work for playful branding and album or merch graphics that benefit from an imperfect, printed aesthetic; longer passages will be more effective with generous size and spacing.
The font conveys a scrappy, DIY energy with a humorous, informal tone. Its roughened texture and soft, inflated shapes feel friendly but gritty, suggesting imperfect printing or paint-on lettering rather than polished digital type.
Likely designed to deliver a bold, approachable sans while injecting a deliberate sense of wear and analog imperfection. The goal appears to be strong impact and quick recognition, with texture providing character and attitude rather than typographic neutrality.
The distressed details are prominent at display sizes and can visually fill in at smaller sizes, especially in tight counters and enclosed shapes. The texture reads as scattered voids and edge erosion rather than a consistent grain, giving each character a slightly unique, stamped look.