Sans Normal Urlab 10 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, fashion, magazine, branding, invitations, elegant, refined, dramatic, literary, elegance, emphasis, luxury, drama, display, calligraphic, swashy, crisp, fluid, sharp.
A slanted, high-contrast design with thin hairlines and heavier stressed strokes that create a crisp, bright rhythm on the page. Curves are smooth and elliptical, while terminals often finish in tapered, calligraphic points rather than blunt cuts. The capitals are narrow and lively with generous internal space, and several letters show subtle flourish behavior (notably in forms like Q, R, and the diagonals), giving the set a slightly expressive, drawn quality. Lowercase forms are compact with a moderate x-height and pronounced stroke modulation, producing a clean but animated texture in text.
This font is well suited to editorial typography such as magazine headlines, decks, pull quotes, and opening spreads where its contrast and slant can add energy and hierarchy. It also fits fashion and lifestyle branding, premium packaging, and invitations or event materials that benefit from a refined, calligraphic italic voice.
The overall tone is cultured and polished, with a distinctly editorial feel. The combination of sharp hairlines, flowing italics, and occasional swashy gestures reads as confident and slightly theatrical—suited to sophisticated, high-end messaging rather than utilitarian UI copy.
The design appears intended to deliver an elegant italic texture with pronounced stroke modulation and a hint of flourish, balancing readability with expressive, display-leaning character. Its forms aim to evoke classical, literary sophistication while remaining clean and contemporary in outline.
In the sample text, the thin horizontals and fine joins create a delicate sparkle that favors larger sizes or high-quality output. The numerals follow the same italic, high-contrast logic, with curved figures showing especially dramatic thick–thin transitions.