Sans Normal Nulur 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry; 'Heavitas Neue' by Graphite; and 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, bold, retro, attention, approachability, simplicity, impact, rounded, geometric, soft corners, high impact, chunky.
A heavy, rounded sans with broad proportions and soft, blunted terminals. Curves are built from simple circular/elliptical forms, giving letters like O/C/G and the bowls of B/P/R a smooth, geometric feel. Strokes stay uniform with minimal modulation, and counters are relatively tight for the weight, producing a dense, poster-ready texture. The lowercase follows the same sturdy construction, with a single-storey a and g and compact apertures that keep the rhythm blocky and consistent. Numerals are equally stout and simple, designed to read as solid shapes rather than delicate figures.
Best suited to display typography such as headlines, posters, and punchy branding where weight and rounded forms can carry personality. It also works well for packaging, signage, and social graphics that need immediate impact and a friendly voice; it is less ideal for dense body text due to its compact counters and heavy color.
The overall tone is warm and approachable, with a confident, attention-grabbing presence. Its rounded geometry suggests a modern-retro friendliness that feels casual and upbeat rather than formal or technical.
The design appears intended to deliver a friendly geometric voice at high impact, prioritizing simple, rounded construction and strong silhouettes for attention-driven layouts.
Spacing appears generous enough to keep the heavy forms from clogging, but the tight internal counters mean it performs best when given room (larger sizes or looser tracking). The silhouette is strongly geometric, which helps maintain clarity in all-caps settings and short labels.