Sans Normal Adgas 9 is a regular weight, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, posters, ui labels, friendly, casual, lively, soft, modern, approachability, emphasis, modernity, readability, personality, oblique, rounded, humanist, open apertures, single-storey.
A rounded, oblique sans with smooth, low-contrast strokes and a gently varied rhythm. Curves are broad and circular, counters stay open, and terminals are mostly clean with subtle softening rather than sharp corners. Proportions feel compact in the lowercase, with small extenders and a slightly bouncy baseline impression, while capitals remain simple and legible with consistent, even color. Numerals echo the same rounded construction, with clear, uncomplicated shapes suited to continuous text.
Well-suited to brand identities, packaging, and promotional headlines where a friendly, modern voice is desired. It also works for short UI labels, splash screens, and social graphics that benefit from an energetic slant and rounded readability. For longer passages, it’s best in comfortable sizes where the soft curves and compact lowercase remain clear.
The slanted stance and round forms give the face a warm, informal energy that reads approachable rather than technical. It feels conversational and contemporary, with a lighthearted tone that can soften headings and add motion to UI or branding copy.
The design appears intended to deliver an approachable italicized sans for contemporary communication—pairing rounded, open shapes with an easygoing slant to add emphasis and personality while staying clean and legible.
Several lowercase forms lean toward single-storey constructions and simplified geometry, reinforcing the friendly, contemporary feel. The overall spacing and stroke endings keep the texture smooth at larger sizes, while the oblique angle adds emphasis without looking aggressive.