Sans Normal Olmuv 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Linear Grotesk' by Designova, 'Aaux Next' and 'Aaux Next Wide' by Positype, and 'Genera' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, direct, clean, impact, clarity, modernity, versatility, rounded, geometric, compact, high-impact, neutral.
A sturdy sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broad and even, terminals are clean and mostly square-cut, and counters stay open despite the heavy weight. Proportions feel compact and efficient, with wide circular forms (notably in O and C) balanced by straight-sided letters and a consistent, contemporary rhythm. Numerals match the letterforms with clear, simple shapes suited to display use.
Best suited to headlines, posters, and brand lockups where a dense, high-contrast-from-background typographic color is needed. It also works well for signage and packaging, especially when set in short phrases, labels, or callouts that benefit from a clear, modern sans voice.
The overall tone is confident and contemporary, with a friendly edge from its rounded curves and open counters. It reads as straightforward and pragmatic rather than delicate or quirky, making a strong, accessible voice in large sizes.
Likely intended as a versatile, geometric display sans that delivers immediate impact while preserving straightforward legibility. The emphasis on rounded forms, open counters, and clean terminals suggests a design optimized for modern communication and bold typographic statements.
The design favors clarity and solidity: joins are firm, diagonals are stable, and the lowercase set maintains a simple, workmanlike structure that stays legible in tight, heavy settings. The punctuation and basic text sample show the face holding together well in dense lines where a strong typographic color is desirable.