Sans Normal Nymad 13 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Rodia' by Monotype, 'Core Sans A' and 'Core Sans AR' by S-Core, 'Gogh' by Type Forward, 'Captura Now' and 'Captura Now Core Edition' by TypeThis!Studio, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, punchy, playful, bold, impact, approachability, modernity, clarity, rounded, soft, blocky, compact, bubbly.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are built from smooth, near-circular bowls and rounded terminals, while joins and cut-ins stay clean and geometric. The lowercase is large relative to capitals, with short ascenders/descenders and sturdy stems that keep texture dense in paragraphs. Overall spacing and sidebearings read generous enough to prevent clogging, but the weight keeps words visually tight and impactful.
Best suited to headlines and short-to-medium blocks where maximum impact and quick recognition are needed, such as posters, packaging, logos, and social media graphics. The large lowercase and simple, rounded construction help it hold together at smaller display sizes, though the dense weight favors bold typographic moments over long-form reading.
The letterforms feel approachable and upbeat, with a soft, inflated solidity that reads friendly rather than aggressive. Its strong presence creates an energetic, attention-grabbing tone suited to cheerful or contemporary branding.
The design appears intended to deliver a modern, friendly display voice using simplified, rounded geometry and a strong, solid color on the page. It prioritizes clarity and punch with minimal detail and consistent shapes that reproduce well across prominent, high-contrast applications.
Distinctive details include a single-storey lowercase “a”, a single-storey “g”, and round, prominent i/j dots that reinforce the bubbly character. Numerals are similarly bold and rounded, staying consistent in weight and curvature with the alphabet for cohesive display use.