Sans Normal Iprif 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'JollyGood Proper' by Letradora (names referenced only for comparison).
Keywords: posters, packaging, kids, headlines, stickers, playful, handmade, chunky, friendly, casual, approachability, humor, handmade feel, display impact, warmth, rounded, soft, blobby, wonky, bouncy.
A heavy, rounded sans with thick strokes and softly inflated forms. The outlines are intentionally irregular, with subtle wobble and occasional flattening on curves that gives the letters a hand-shaped, organic feel. Counters are open and simple, and terminals are blunt and rounded rather than sharp. The overall rhythm is lively and slightly uneven, emphasizing personality over strict geometric precision while remaining broadly legible at display sizes.
Well-suited for display applications that want warmth and humor, such as posters, playful branding, product packaging, children’s materials, stickers, and short headlines. It can also work for social graphics and merchandise where bold, friendly letterforms are the primary visual feature rather than extended reading.
The font projects an upbeat, informal tone—more cozy and comedic than serious. Its soft, blobby silhouettes and imperfect edges create a friendly, approachable voice that feels homemade and tactile, like marker lettering or cut-out shapes.
The design appears intended to deliver a bold, characterful sans with a hand-made sensibility, prioritizing softness and charm over strict typographic regularity. Its simplified shapes and rounded massing aim to create immediate impact and a welcoming, lighthearted impression in display settings.
Uppercase and lowercase share the same soft, rounded construction, with single-storey forms where expected and simplified details throughout. Numerals match the weight and softness of the letters, reinforcing a consistent, bubbly texture in mixed copy. The dense stroke weight and irregularity can cause counters to tighten at smaller sizes, so it visually benefits from generous sizing and breathing room.