Serif Other Ufwi 3 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, industrial, athletic, retro, assertive, utilitarian, display impact, retro feel, ruggedness, machine aesthetic, signage clarity, square-shouldered, rounded corners, beaked serifs, ink-trap-like, compact counters.
A heavy, square-shouldered serif with rounded corners and softened terminals. Strokes are largely monolinear, with subtle beaked serif accents that read more as clipped wedges than delicate brackets. Many curves are engineered into near-rectangular bowls and counters (notably in C, O, and lowercase o), giving the face a machined, modular rhythm. Apertures are tight and counters are compact, with occasional notch-like joins that resemble ink-trap behavior in letters such as a, e, and s. Overall spacing and proportions favor sturdy, blocky silhouettes and strong horizontal emphasis.
This face is well suited to short, high-impact settings such as headlines, poster titles, logos, badges, and packaging fronts where strong silhouettes matter. It also fits sports and team-style applications, product labeling, and editorial display where a retro-industrial tone is desired. For longer reading, it performs best in larger sizes where its tight counters and dense color have room to breathe.
The font communicates a tough, workmanlike confidence with a distinctly retro-industrial flavor. Its squared geometry and heavy massing evoke equipment labeling, vintage athletic lettering, and robust editorial display. The rounded corners keep it from feeling harsh, adding a friendly, approachable edge to an otherwise forceful tone.
The design appears intended to blend traditional serif cues with engineered, squared construction, prioritizing punchy display impact and a distinctive, machined personality. Its consistent modular curves and clipped serif gestures suggest a goal of creating a rugged, easily recognizable texture for branding and titling.
Uppercase forms are particularly architectural, while the lowercase introduces a more vernacular, signage-like character through single-storey forms and compact joins. Numerals follow the same squared, rounded-corner logic, staying highly graphic and consistent with the caps. The overall texture is dense and dark, producing strong presence even at moderate sizes.