Sans Normal Kedum 9 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Muller' by Fontfabric, and 'LFT Iro Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, confident, contemporary, punchy, impact, emphasis, momentum, modern branding, display clarity, rounded, compact, oblique, dense, clean.
A heavy, oblique sans with compact proportions and softly rounded corners. Strokes are thick and largely monolinear, with smooth, circular bowls and consistent curvature across letters and numerals. The slant is pronounced and uniform, creating a forward-leaning rhythm; counters stay relatively open despite the weight. Uppercase forms read blocky and efficient, while lowercase shapes remain simple and sturdy, with single-storey a and g and a short-armed r that keeps the texture tight.
Best suited to headlines, hero copy, and short-to-medium bursts of text where impact and motion are desired. It fits well in sports and active-lifestyle branding, promotional graphics, packaging callouts, and digital ads that benefit from a bold, forward-leaning emphasis.
The overall tone is assertive and fast, with a sporty, action-oriented feel. Its strong mass and forward angle suggest momentum and confidence, lending a modern, promotional energy without becoming decorative.
The design appears intended to deliver a strong, contemporary sans voice with built-in emphasis from the oblique angle. Its rounded construction and compact rhythm aim to balance friendliness with high-impact presence for attention-driven display use.
The dense color and compact widths create a tight typographic texture, especially in extended text. Curved letters (C, G, O, S) show a rounded construction that softens the impact of the heavy weight, while diagonals (V, W, X, Y, Z) reinforce the dynamic slant.