Serif Flared Valu 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Skeena' by Microsoft Corporation (names referenced only for comparison).
Keywords: book text, editorial, magazines, branding, invitations, classic, literary, formal, refined, readability, classic tone, subtle character, editorial texture, flared, bracketed, calligraphic, open counters, crisp.
A serif text face with subtly flared stems and lightly bracketed serifs that broaden at terminals rather than ending in blunt slabs. Stroke contrast is moderate, with smooth transitions into serifs and a steady, bookish rhythm in paragraphs. Capitals are relatively broad and evenly proportioned, while the lowercase shows open apertures and generous counters that keep word shapes clear. Curves are round and controlled, joins are clean, and spacing reads comfortable at text sizes.
Well suited for long-form reading in books and editorial layouts where an even typographic color and classic serif texture are desired. It can also support refined branding and formal collateral—such as invitations or certificates—where the flared, slightly calligraphic terminals lend a tasteful sophistication without becoming ornate.
The overall tone is traditional and composed, with a quiet authority that feels literary and editorial. The flared endings add a faintly calligraphic warmth, keeping the color from becoming mechanical while still remaining polished and restrained.
The design appears intended as a readable, traditional serif with a gentle flared/oldstyle influence, balancing calm text performance with a distinctive terminal shape that adds character in display sizes.
Numerals are lining and neatly proportioned, with clear differentiation between similar forms. The design maintains consistent stroke logic across rounds and diagonals, and the serifs stay understated enough to avoid distracting sparkle in running text.