Sans Superellipse Asdam 7 is a light, very narrow, low contrast, upright, tall x-height font.
Keywords: headlines, subheads, posters, branding, packaging, modern, minimal, clean, technical, editorial, space saving, modern utility, system branding, clean readability, condensed, monoline, rounded, airy, geometric.
A condensed, monoline sans with rounded-rectangle construction in its curves and bowls. Strokes are consistently thin, with smooth joins and soft terminals that avoid hard corners, giving letters like O/C/G a superelliptical feel. Proportions are vertically elongated, with narrow counters and a compact horizontal footprint; spacing appears measured and even, producing a steady rhythm in text. The lowercase keeps a simple, single-storey approach (notably a and g), while ascenders and descenders are long and straight, reinforcing a tall, streamlined silhouette.
Best suited to headlines, subheads, and tight layouts where vertical emphasis and space economy matter. It works well for contemporary branding and packaging systems, as well as posters or interface labels where a clean, condensed voice is desired. For longer passages, it reads most comfortably at display or medium text sizes where the thin strokes and narrow counters have room to breathe.
The overall tone is contemporary and restrained, with a precise, engineered calm. Its condensed geometry and softened corners suggest a balance of efficiency and approachability—modern rather than expressive, and more informational than decorative.
The design appears intended to deliver a space-saving, modern sans with a softened geometric skeleton—combining condensed efficiency with rounded-rectangle warmth. It prioritizes a consistent, system-like rhythm and clean silhouettes that remain distinctive in display settings.
Round letters maintain a slightly squared curvature, and diagonals (A/V/W/X/Y) stay crisp without becoming sharp due to the rounded stroke endings. Numerals follow the same narrow, elongated logic, reading clearly and consistently alongside the alphabet in running text.