Script Gupa 7 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, retro, friendly, confident, playful, craft, display impact, handmade feel, brand warmth, sign style, brushy, rounded, bouncy, swashy, connected.
A heavy, brush-script style with rounded terminals, compact counters, and a forward slant. Strokes stay largely even in thickness, with subtle tapering at joins that suggests a marker or brush pen. Letterforms are tightly connected in running text, with smooth entry/exit strokes and occasional swashy curves on capitals and select lowercase. The overall rhythm is wide and bouncy, with soft curves and sturdy shapes that hold up well at display sizes.
Best suited to short, prominent text such as headlines, posters, product packaging, and logo wordmarks where its bold script character can lead. It also works well for signage-style messaging, social graphics, and branding accents when used in moderate amounts for maximum impact.
The tone is upbeat and approachable, blending a mid-century sign-painting feel with a bold, modern friendliness. Its energetic slant and thick strokes give it a confident, celebratory voice—more fun and personable than formal or delicate.
The design appears intended to deliver an expressive, connected script with strong visual mass and easy readability at larger sizes, capturing a hand-drawn, sign-like personality. Its wide proportions and smooth joins emphasize flowing word shapes that feel lively and personable.
Capitals have distinctive, looped or hooked construction that reads well as initials, while the lowercase maintains a consistent connective logic for smooth word shapes. Numerals are weighty and rounded, matching the script’s softness and maintaining strong presence alongside text.