Sans Normal Dedur 7 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: ui text, editorial, presentations, branding, signage, clean, modern, friendly, neutral, airy, clarity, versatility, modernity, simplicity, geometric, rounded, open apertures, monoline, crisp.
A clean, monoline sans with predominantly circular and elliptical construction. Curves are smooth and evenly weighted, with open counters and generous interior space in letters like O, Q, e, and a. Terminals are mostly straight and crisp, while joins stay controlled and uncomplicated, producing a tidy, consistent rhythm. Proportions lean compact in the lowercase with a relatively small x-height and simple, single-storey forms for a and g; the overall spacing feels open and readable in running text.
Works well for interface copy, product screens, and general-purpose layouts where a clear sans is needed. The open counters and even color also suit presentations, wayfinding-style signage, and light brand applications that want a contemporary, uncluttered look.
The tone is modern and approachable, with a quiet, matter-of-fact clarity rather than a strongly expressive or stylized voice. Its rounded geometry reads friendly and contemporary, suitable for straightforward communication where neutrality is an asset.
Likely designed as a versatile everyday sans that prioritizes clarity and consistency through geometric construction and restrained detailing. The simplified lowercase shapes and even stroke weight suggest an emphasis on clean text rendering across sizes and contexts.
Uppercase forms feel clean and slightly geometric, with wide, smooth bowls and restrained diagonals. Numerals follow the same rounded, even-weight logic, keeping a cohesive texture across mixed text.