Sans Normal Edkay 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: ui text, body copy, captions, signage, presentations, clean, modern, friendly, utilitarian, neutral, readability, neutrality, everyday use, modernization, oblique, humanist, open apertures, rounded joins, soft terminals.
This is an oblique sans with smooth, continuous curves and a steady, low-contrast stroke. Forms are built from broad circular and elliptical geometry, with open apertures and generous internal space that keep letters clear at text sizes. Terminals are mostly straight or softly rounded rather than sharply flared, and the overall rhythm is even, with a slightly right-leaning stance that adds motion without becoming calligraphic. Numerals follow the same straightforward construction, pairing simple geometry with clear distinctions.
It suits UI and product text, documentation, and general-purpose editorial layouts where a clean, slanted sans can add emphasis without sacrificing readability. It also works well for captions, labels, and signage that benefit from open, easily scanned letterforms.
The tone is contemporary and approachable, balancing neutrality with a mild sense of forward movement from the slant. It reads as practical and calm rather than expressive, making it feel at home in everyday interface and editorial settings.
The design appears intended as a versatile, legible oblique companion for modern sans typography—prioritizing clarity, consistent texture, and an unobtrusive contemporary voice across text and numerals.
Uppercase shapes stay crisp and uncluttered, while the lowercase maintains legibility through open counters and consistent spacing. The italic angle is consistent across letters and figures, so mixed text keeps a cohesive texture.