Serif Other Fuho 2 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, fashion, editorial, elegant, dramatic, refined, editorial voice, luxury branding, stylized classic, statement display, high-waisted, sharp serifs, calligraphic, sculptural, crisp.
A stylized serif with crisp, hairline-like joins and pointed wedge terminals that create a cut-paper, high-fashion silhouette. Strokes show a sculpted, calligraphic logic: curves tighten into thin necks and expand into fuller bowls, while many letters feature triangular incisions and tapered ends rather than traditional bracketed serifs. The uppercase feels tall and poised with generous inner counters and distinctive, angular punctuation of joints, while the lowercase mixes compact, vertical stems with lively, sweeping curves. Numerals echo the same sharp, tapering behavior, producing a consistent, editorial rhythm across text and display sizes.
Best suited to headlines, magazine and lookbook typography, brand marks, and premium packaging where its sharp terminals and sculptural curves can be appreciated. It can also work for short editorial subheads or pull quotes, especially when ample tracking and clean reproduction are available.
The overall tone is luxe and theatrical, with a distinctly editorial sensibility. Its sharp tips and slender joins read as sophisticated and slightly avant-garde, lending a sense of exclusivity and crafted refinement.
The design appears intended to reinterpret a classic serif foundation through a more decorative, fashion-forward lens, emphasizing razor-like terminals, carved joins, and high-contrast cues to create memorable letterforms for display-driven communication.
In running text the strong stylization remains apparent, with pointed terminals and cut-in notches becoming key identifiers, especially in round letters and diagonals. The design’s contrasty-looking pinch points and narrow connections can make spacing feel visually active, which suits expressive typography more than quiet, utilitarian setting.