Sans Normal Pukem 3 is a very bold, normal width, low contrast, italic, short x-height font visually similar to 'Mazzard Soft' by Pepper Type; 'Bauen' by Tipo Pèpel; and 'Coco Gothic Pro', 'Coco Sharp', and 'Cocogoose Classic' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, friendly, energetic, retro, casual, approachability, impact, motion, fun, rounded, soft, chunky, bouncy, slanted.
A heavy, rounded sans with a consistent rightward slant and a compact, punchy silhouette. Strokes are thick and even, with softened terminals and generous curves that keep counters open despite the weight. Letterforms lean toward wide, circular bowls (notably in O/o and numerals) and simplified joins, creating a smooth, blobby rhythm. The lowercase shows a compact proportion with short extenders and a sturdy, single-storey feel where applicable, while caps are broad and highly legible at display sizes.
Best suited to headlines and short display text where its weight and rounded shapes can create immediate impact. It works well for playful branding, packaging, posters, and attention-grabbing promos where an informal, friendly voice is desired. It can also serve as a logo or wordmark face when a soft, energetic tone is appropriate.
The overall tone is upbeat and approachable, with a bouncy, cartoon-leaning friendliness that reads informal rather than corporate. Its slanted stance adds motion and enthusiasm, making it feel sporty and conversational. The rounded construction and soft corners give it a warm, inviting personality with a light retro flavor.
The design appears aimed at delivering a bold, friendly display sans that prioritizes warmth and immediacy over neutrality. Its rounded geometry and forward slant suggest an intention to feel dynamic and fun while remaining straightforward and highly legible at larger sizes.
Spacing appears intentionally loose enough to prevent the bold shapes from clumping, supporting readability in short bursts. Numerals are thick and rounded with a playful, slightly irregular feel that matches the letters. The texture is strong and dark, producing high impact and clear word shapes when set large.