Sans Normal Apbun 23 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor' by Brink, 'Matteo' by Indian Type Foundry, 'Madani' and 'Madani Arabic' by NamelaType, and 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: ui design, product design, branding, editorial, signage, modern, clean, friendly, neutral, technical, versatility, readability, clarity, contemporary branding, interface use, rounded, geometric, open, crisp, even.
A clean sans with rounded, geometric construction and smooth, low-modulation curves. Strokes are evenly weighted with tidy terminals and a consistent rhythm across uppercase and lowercase. Counters are generally open and circular, giving letters like O, C, and G a calm, well-balanced feel, while straight-sided forms (E, F, H, N) stay crisp and controlled. Spacing reads even and measured, supporting clear word shapes in text.
Works well for UI and product typography, where clean outlines and open counters support quick scanning. It also suits branding systems that want a contemporary, neutral voice, and performs reliably in editorial layouts, signage, and general-purpose display sizes where a smooth geometric sans is desired.
The overall tone is modern and approachable, with a restrained, no-nonsense clarity. Its rounded geometry keeps it from feeling harsh, making it suitable for contemporary interfaces and straightforward communication where neutrality and friendliness matter.
The design appears intended as a versatile everyday sans that prioritizes clarity and consistency. Rounded geometric forms and steady spacing suggest a goal of contemporary readability across headings and running text, with a friendly but professional demeanor.
Uppercase forms feel sturdy and architectural, while the lowercase maintains simple, familiar silhouettes with single-storey a and g. Numerals appear clear and utilitarian, designed to sit comfortably alongside text without calling attention to themselves.