Sans Normal Asbaj 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Lader' by Groteskly Yours, 'Averta PE' by Intelligent Design, and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: ui, branding, signage, editorial, packaging, clean, friendly, neutral, modern, approachable, versatility, legibility, modernity, clarity, monoline, geometric, rounded, open apertures, even rhythm.
This is a clean, monoline sans with a geometric understructure and smoothly rounded curves. Strokes are evenly weighted with minimal contrast, and counters are generous, producing clear, open letterforms. Round letters (like O/C) read as near-circular, while straight-sided forms keep crisp, square terminals. Uppercase proportions feel balanced and contemporary, and the lowercase maintains a steady, readable rhythm with simple, uncluttered joins and minimal stroke modulation.
It suits interface text, product and brand systems, and general-purpose print where clarity and consistency are important. The even color and open counters also make it a solid choice for signage and short-to-medium editorial passages, as well as headings paired with a more characterful secondary typeface.
The overall tone is modern and neutral, with a friendly softness coming from the rounded bowls and open shapes. It feels straightforward and unpretentious—designed to stay out of the way while still looking polished and current.
The design appears intended as a versatile, everyday sans that prioritizes clarity, consistent spacing, and a contemporary geometric feel. Its restrained details and rounded construction suggest a focus on broad usability across digital and print contexts.
Figures are simple and highly legible with consistent stroke behavior across curves and straights. Diacritics and punctuation shown in the sample text sit cleanly and align well with the overall spacing, reinforcing a tidy, functional texture in paragraphs.