Print Ridef 7 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: posters, packaging, headlines, logos, social media, playful, friendly, energetic, casual, retro, hand-lettered feel, bold impact, casual expressiveness, display emphasis, brushy, rounded, bouncy, slanted, chunky.
A heavy, brush-drawn script with a consistent rightward slant and broad, rounded strokes. Letterforms are compact and chunky with soft terminals and gently uneven contours that retain a hand-made rhythm. Counters are relatively small and often slightly pinched, while joins and curves show a fluid marker/brush feel rather than rigid geometry. Spacing is lively and irregular in a controlled way, supporting an informal, handwritten texture in both caps and lowercase.
Best suited for short, bold statements such as posters, product packaging, menu headers, social posts, and logo wordmarks where an informal, hand-painted voice is desired. It can work well for apparel graphics and event promotions, especially when paired with a simpler companion for body copy.
The overall tone is upbeat and approachable, leaning toward a casual, playful mood. Its bold, brushy presence reads confident and expressive, with a friendly warmth that feels conversational rather than formal. The energetic slant and bouncy shapes give it a sporty, retro-leaning charm suited to attention-getting messaging.
The design appears intended to mimic quick, confident brush lettering—delivering strong impact with an easygoing, human touch. Its rounded, filled-in strokes and consistent slant prioritize immediacy and personality over precision, aiming to feel lively and approachable in display settings.
Capitals are punchy and simplified, with several forms echoing the lowercase energy rather than behaving like formal titling caps. Numerals match the same brush weight and rounded finish, maintaining a cohesive, hand-lettered feel. The font’s dense stroke mass and small internal spaces suggest it will benefit from moderate sizing and careful color/contrast choices when used in longer text.