Serif Other Pujo 3 is a light, very narrow, high contrast, upright, normal x-height font.
Keywords: editorial headlines, book jackets, posters, brand marks, invitations, elegant, whimsical, vintage, theatrical, quirky, display character, distinctive texture, vintage revival, refined eccentricity, editorial drama, hairline serifs, flared stems, ink-trap feel, high-waist curves, calligraphic.
This typeface is a slender, high-contrast serif with extremely thin hairlines paired with sharper, darker verticals and gentle tapering. Serifs are fine and often feel flared rather than blocky, while many joins and terminals show a subtle hooked or pinched behavior that reads like ink-traps or calligraphic cut-ins. The round letters are narrow and taut, with oval bowls and a slightly elastic rhythm, and several characters feature distinctive interior notches and asymmetric shaping that makes the silhouette feel intentionally unconventional. Figures follow the same delicate, wiry construction, with narrow widths and thin, airy curves.
This font is well suited to headline and titling work where its contrast and quirky serif detailing can be appreciated—editorial spreads, book covers, posters, and cultural/event materials. It can also serve in boutique branding and formal invitations when a classic serif feel is desired with a more unconventional, characterful edge.
The overall tone is refined but mischievous—part bookish elegance, part eccentric display flair. Its sharp contrast and spidery detailing evoke vintage editorial typography and theatrical titling, with a slightly surreal, handmade twist that keeps it from feeling strictly classical.
The design appears intended to reinterpret a narrow, high-contrast serif model with decorative, idiosyncratic construction—adding pinched joins and distinctive terminals to produce a memorable, display-leaning texture while retaining an overall upright, refined structure.
The design’s identity is carried by repeatable signature gestures: pinched counters, hooked terminals, and a narrow, vertical cadence that creates a shimmering texture in text. Because the hairlines get extremely fine, the face reads best when allowed enough size and printing/display conditions to preserve its delicate strokes.