Serif Normal Apbu 3 is a bold, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazine, posters, branding, fashion, dramatic, elegant, confident, display focus, editorial voice, high contrast, italic emphasis, sharp elegance, wedge serifs, calligraphic, tapered joins, asymmetric stress, compact counters.
A sharply slanted serif with pronounced thick–thin modulation and tapered, wedge-like terminals. Stems and main curves carry a strong calligraphic feel with asymmetric stress, while serifs read as crisp triangular points rather than bracketed slabs. Proportions are slightly condensed in places with lively width variation across letters, and the rhythm is driven by bold diagonals and swelling bowls. Lowercase forms show compact counters and energetic joins, keeping the texture dense and dark even at moderate sizes.
Best suited to headlines, magazine display typography, and brand-led editorial moments where contrast and slant can be shown off. It works well for posters, pull quotes, and logotype-style wordmarks, especially when given generous tracking and line spacing. For extended reading, it will generally perform better in short bursts and larger sizes where the fine hairlines and sharp terminals remain clear.
The overall tone is glamorous and high-impact, with an editorial polish that feels suited to fashion-led layouts. Its dramatic contrast and assertive italic motion give it a confident, attention-grabbing voice that reads as refined rather than playful.
The font appears designed to translate a calligraphic, fashion-leaning italic into a crisp display serif, prioritizing dramatic contrast, sharp terminals, and a strong forward motion for impactful typography.
The design relies on sharp apexes and pointed terminals, which creates sparkle in large sizes but can make small-size settings feel crowded due to the dense interior shapes and steep slant. The numerals and capitals echo the same angular, cut-like finishing, helping headlines feel cohesive and purposeful.