Sans Normal Hamub 3 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: children’s books, packaging, posters, headlines, branding, friendly, playful, casual, hand-drawn, approachable, friendliness, approachability, handmade feel, soft modernity, playfulness, rounded, soft, quirky, informal, bouncy.
A rounded, monoline sans with softly blunted terminals and gently uneven, hand-drawn contours. The geometry leans on simple circular and oval forms, producing open counters and a light, airy texture. Curves dominate, with subtle wobble in bowls and joins that keeps the rhythm lively while remaining highly legible. Uppercase forms are simple and clean, while lowercase letters show more personality through single-storey constructions and relaxed, slightly irregular stroke behavior.
This font fits best in contexts that benefit from warmth and informality—children’s materials, playful branding, packaging, and approachable signage. It also works well for short-to-medium text in posters, invitations, and social graphics where a friendly voice is desired.
The overall tone is warm and personable, with a playful, homemade feel that reads as friendly rather than formal. Its soft corners and buoyant curves suggest an easygoing, kid-friendly voice without becoming overly decorative.
The design appears intended to capture a clean, rounded sans structure while introducing just enough organic wobble to feel human and casual. It prioritizes approachability and clarity, delivering a simple, contemporary look with a hand-drawn twist.
Distinctive details include the single-storey “a” and “g,” rounded numerals, and a generally open, uncluttered silhouette that holds up well at larger sizes. The slight irregularities appear consistent across the set, giving a cohesive hand-rendered character while keeping letterforms clear in continuous text.