Serif Flared Habud 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Poppl-Laudatio' by Berthold, 'Clear Gothic Serial' by SoftMaker, and 'TS Clear Gothic' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, book jackets, energetic, assertive, editorial, vintage, sporty, display impact, dynamic emphasis, classic flair, print voice, promotional tone, bracketed, flared, wedge serif, calligraphic, lively.
This typeface is a slanted serif with flared, wedge-like terminals and pronounced bracketed serifs that give strokes a carved, chiseled finish. Curves are full and heavy, with a noticeable diagonal stress and a lively, somewhat irregular rhythm that keeps counters open while maintaining a dense, punchy silhouette. The italics are more than a simple slant: many letters show calligraphic shaping and tapered joins, creating a dynamic texture in both caps and lowercase. Numerals follow the same energetic, slightly compressed italic stance, with sturdy bowls and crisp terminals that read clearly at display sizes.
It performs best in display settings such as headlines, posters, magazine features, and packaging where its slanted energy and flared terminals can be appreciated. It can also work for short subheads or pull quotes when a strong editorial voice is desired, but its dense texture makes it less ideal for long-form small-size reading.
The overall tone is confident and emphatic, with a forward-leaning momentum that feels energetic and slightly old-school. It suggests a classic print sensibility—part editorial, part promotional—suited to messages meant to sound bold, active, and attention-grabbing.
The font appears designed to deliver a bold, fast-moving italic voice with traditional serif cues, combining flared terminals and calligraphic construction to create impact without relying on extreme hairline contrast. Its forms prioritize presence and momentum, aiming for a distinctive, classic-yet-animated typographic color.
The design relies on strong diagonals and flaring terminals to create contrast through shape rather than thin hairlines, producing a dark, high-impact color on the page. Letterforms like the single-story italic “a” and “g” reinforce the humanist, calligraphic influence, while the caps retain a formal serif presence.