Cursive Upmif 7 is a regular weight, narrow, high contrast, italic, very short x-height font.
Keywords: branding, logotypes, packaging, invitations, headlines, elegant, expressive, chic, romantic, energetic, handmade feel, modern calligraphy, display impact, personal tone, signature style, brushy, looped, slanted, fluid, monoline-ish.
A slanted, brush-pen script with lively stroke modulation and tapered terminals. Letterforms are compact and narrow, with a quick, forward rhythm and occasional ink-like thicks in downstrokes contrasted by hairline upstrokes. Curves are generous and looped, counters stay fairly open, and joins feel implied more than rigidly connected, giving the alphabet a handwritten spontaneity while maintaining consistent proportions across the set. Uppercase characters are tall and gestural with sweeping entries, while lowercase forms sit low with compact bodies and long, swinging ascenders and descenders.
This font suits short, prominent text where expressive handwriting is an asset: boutique branding, logo wordmarks, product packaging, beauty and lifestyle collateral, event invitations, and editorial or social headlines. It performs best at medium to large sizes where its stroke contrast and tapered details remain clear.
The overall tone reads modern calligraphic and fashion-forward—confident, personable, and slightly dramatic. Its brisk slant and sharp tapers convey motion and flair, balancing refinement with an informal, handwritten charm.
The design appears intended to emulate quick, stylish brush calligraphy—capturing the irregularities of pen pressure and speed while staying coherent enough for repeated display use. It prioritizes personality and momentum over strict formality, aiming for a polished handwritten look.
The numerals follow the same brush-script logic, with angled strokes and soft curves that match the letter rhythm. Many glyphs show deliberate pen-lift moments and pointed finishes, which reinforces a hand-rendered feel and keeps repeated text from looking overly mechanical.