Sans Superellipse Imkup 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype and 'Biome' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, logos, sporty, friendly, retro, energetic, playful, impact, speed, approachability, branding, display, rounded, soft corners, compact counters, slanted, chunky.
A heavy, right-slanted sans with rounded-rectangle geometry and softened corners throughout. Strokes are thick and even, with compact interior counters and broad, stable horizontals that give the letterforms a strong, blocky footprint. Curves tend to resolve into squarish bowls and superelliptic ovals, while joins and terminals stay blunt and smoothly radiused rather than sharp. The overall rhythm is bold and springy, with slightly condensed apertures and a forward-leaning stance that keeps the texture dense and cohesive in text.
Best suited to short, bold messaging—headlines, posters, and prominent UI or signage where the thick strokes and rounded corners stay clear at a glance. It also fits sports and lifestyle branding, packaging, and logo wordmarks that benefit from a fast, friendly slant and a compact, confident texture.
The font reads as upbeat and approachable, with a sporty, mid-century display flavor. Its rounded massing and consistent slant suggest speed and motion without feeling aggressive, making it feel friendly and fun rather than technical or austere.
The design appears intended to deliver maximum impact with smooth, rounded geometry and a consistent italic push, balancing loud display presence with approachable, contemporary softness. Its simplified, even-weight construction prioritizes strong silhouettes and a unified, energetic typographic color in larger sizes.
Uppercase forms emphasize broad, rounded bowls and simplified structure, while the lowercase maintains a sturdy, highly legible silhouette with minimal detail. Numerals match the same softened, chunky construction, keeping a uniform color across mixed alphanumeric settings.