Sans Normal Imdum 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Cobbler' and 'Cobbler Sans' by Juri Zaech (names referenced only for comparison).
Keywords: kids branding, posters, headlines, packaging, stickers, playful, friendly, bubbly, chunky, cheerful, approachability, playfulness, display impact, softness, rounded, soft, puffy, heavyweight, cartoonish.
A heavy, rounded sans with inflated, soft-rectangle curves and smoothly blunted terminals throughout. Strokes are consistently thick with minimal modulation, producing compact counters and a strong, even color on the page. Letterforms lean toward wide, open silhouettes with generous rounding at joins; diagonals and curves (like S, C, and G) are drawn with a plush, rubbery feel. The lowercase is simple and sturdy with a single-storey a and g, round i/j dots, and generally uncomplicated construction that favors bold silhouettes over fine detail.
Best suited to display settings such as headlines, posters, packaging, and playful branding where a bold, friendly voice is desired. It can work well for children’s products, casual food and beverage labels, event graphics, and short callouts where impact and approachability matter more than long-form readability.
The overall tone is warm and approachable, with a toy-like, cartoon-friendly softness. Its chunky curves and compact counters create an upbeat, cozy personality that reads as informal and inviting rather than technical or corporate.
The design appears intended to deliver maximum friendliness and visual weight through rounded, inflated shapes and straightforward letter construction. It prioritizes soft geometry and a strong graphic presence for expressive, informal communication.
In text, the dense weight and tight internal spaces make it most comfortable at larger sizes where the rounded details and counters can breathe. The numerals match the same puffy geometry, keeping a consistent, friendly rhythm in mixed alphanumeric settings.