Sans Superellipse Rumuh 7 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, packaging, luxury, dramatic, formal, literary, display impact, refinement, space-saving, editorial tone, brand voice, crisp, elegant, refined, sharp, sculptural.
A compact, high-contrast typeface with a distinctly vertical posture and tight horizontal proportions. Strokes alternate between very thick stems and hairline connections, producing crisp, tapered joins and a sharp, precise silhouette. Curves are clean and controlled with a slightly flattened, engineered feel in round counters, while terminals often resolve into fine points rather than soft endings. The overall rhythm is steady and measured, with small apertures and compact counters that favor display clarity over long-text softness.
Best suited to headlines, subheads, magazine typography, and brand identities where high contrast and a condensed footprint are desirable. It can also work well for packaging and labels that benefit from a refined, high-end voice, especially at medium to large sizes.
The tone is poised and upscale, combining fashion-editorial sharpness with a classic, literary seriousness. Its strong contrast and narrow stance add drama and authority, making it feel more ceremonial than casual.
The design appears intended to deliver a modern, fashion-leaning display voice using extreme contrast and condensed proportions, balancing classical tension with a clean, controlled construction. It prioritizes impact and elegance in short-form settings while maintaining a consistent, disciplined rhythm across capitals, lowercase, and figures.
Uppercase forms read particularly statuesque due to long verticals and restrained cross-strokes, while lowercase remains compact and disciplined, keeping word shapes tight. Numerals follow the same contrast logic, with thin transitions and bold stems that help them stand out in titles and pull quotes.