Sans Normal Ahbah 23 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Gothic 725' by Bitstream, 'Celex Grotesk' by Designova, 'Gothic 725' by ParaType, 'Anodina' by Stefano Giliberti, and 'Gothic 725' by Tilde (names referenced only for comparison).
Keywords: headlines, branding, ui, signage, posters, modern, confident, friendly, neutral, clean, legibility, impact, neutrality, versatility, clarity, geometric, rounded, sturdy, high-contrast (color), legible.
A heavy, clean sans with broadly geometric construction and generous counters. Curves read as smooth and circular (notably in C, G, O, and S), while straight strokes terminate in crisp, squared ends that keep the overall texture firm and contemporary. Proportions are balanced and compact, with a wide, stable stance in many letters and consistent stroke presence that produces an even, dark typographic color. Numerals follow the same straightforward geometry, and the slashed zero provides clear differentiation in settings where character confusion matters.
Well-suited to headlines, product branding, and interface typography where strong emphasis and quick recognition are needed. The sturdy shapes and clear numerals also make it a good fit for signage, wayfinding, and packaging. In editorial or long-form text it can work best for short blocks, pull quotes, or section headers where a dense, authoritative voice is desired.
The tone is modern and self-assured, combining a friendly roundness with a direct, no-nonsense weight. It feels utilitarian in the best sense—clear and dependable—while still reading approachable rather than austere. The overall impression is contemporary and professional, suited to brands or interfaces that want clarity with a touch of warmth.
The design appears intended as a versatile, modern workhorse sans with a strong voice and high legibility. Its geometry and consistent stroke behavior aim for clarity across mixed-case text and numbers, while the rounded forms keep the presence from feeling overly harsh. Overall it reads as a contemporary default for bold messaging in digital and print contexts.
The set emphasizes clarity through open apertures and simple shapes, and the slashed zero stands out as a functional detail. Round forms remain consistent across uppercase, lowercase, and numerals, helping maintain a uniform rhythm in mixed-case text. At display sizes the weight creates strong impact, while at smaller sizes the heavy stroke can produce a dense texture if spacing is tight.