Sans Normal Nubuv 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'Proper Tavern' by Larin Type Co, and 'Axiforma' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, retro, approachable, impact, approachability, display, rounded, soft corners, chunky, geometric, compact counters.
This is a heavy, rounded sans with broad, sturdy strokes and softly eased corners throughout. Curves are built from clean circular/elliptical forms, producing smooth bowls and a consistent, even texture. Counters are relatively compact for the weight, and terminals tend to finish bluntly rather than taper, reinforcing a solid, poster-like presence. The lowercase is straightforward and sans-serif, with single-storey “a” and “g,” and the overall rhythm stays stable across letters and figures.
Best suited to headlines and short statements where a bold, friendly voice is needed—such as posters, brand marks, packaging, and large-format signage. It can also work for punchy UI labels or social graphics when a rounded, approachable emphasis is desired.
The tone is warm and approachable, with a cheerful, slightly retro feel typical of rounded display sans styles. Its mass and soft geometry read as confident rather than aggressive, making it feel friendly, inclusive, and easygoing.
The design appears intended to deliver strong impact while staying friendly, using rounded geometry and blunt terminals to keep the voice approachable and contemporary with a hint of retro display character.
Round letters like C, G, O, and Q emphasize smooth geometry, while diagonals (A, K, V, W, X, Y) remain thick and assertive, keeping a consistent color across the line. Numerals are similarly robust and clear, matching the letterforms’ rounded, sturdy construction.